PREMPATRA
An Indian T-shirt Packaging
Across India, poets and artists have long expressed love and deep devotion to their admirers through their craft. Inspired by this idea, I created a Tshirt brand, featuring Indian art and writings, named 'Prempatra', which means 'a love letter.'
Celebrating the connection between the maker and the receiver, Prempatra features different Indian artforms and poetry every month.
The packaging resembles a scroll tube and the logo handwritten Devanagri script, referencing to ancient Indian love letters.
Known for their devotion to Krishna, Gond art forms the outer packaging with a verse by Keshavdas for this edition, both from Madhya Pradesh.
Prempatra turns every T-shirt into a messenger of love, from the hands of the maker to the hands of the wearer.
